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Research reports

Dettol advertising

Following on qualitative research into possible advertisingapproaches for Dettol, the decision was taken to develop the theme of worldwide usagewhile still maintaining links with England.Three advertising treatments were developed, all showingBritish...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 8, 1975
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Citation

, C. (1975a, September 08). Dettol advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dettol-advertising


Research reports

Nevis advertising test

A previous research study of the finished Nevis commercial pointed out certainproblems with the execution and the need for revisions.This present report concerns the revised televisionadvertisement for the 'Macleans Physical Fitness Programfor...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Nevis advertising test. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nevis-advertising-test


Research reports

Babettes

A 30- second commercial has been developed for Babettes. The research was required to test the commercial against theadvertising objectives which were: 1. To maintain and strengthen loyalty to Babettes;2. To attract users of other brands to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Babettes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/babettes


Research reports

Qualitative consumer research on Gancia Spumante

The objectives of this research were as follows: 1. To provide up-to-date information on drinkers'and potential drinkers' attitudes to sparklingwines and champagne;2. To assess perceptions and feelings about Ganciawithin attitudes to the market as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 10, 1975
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Citation

, C. (1975a, July 10). Qualitative consumer research on Gancia Spumante. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-consumer-research-on-gancia-spumante


Research reports

Nevis advertising test

Following on earlier research with animatics, a finished Macleans toothpaste has been produced. This advertisement introduces Macleans Physical Fitness Programme for teeth. The aim of the present research was to obtain consumer reaction to this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975
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Citation

, C. (1975a, July 08). Nevis advertising test. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nevis-advertising-test-10556


Research reports

Project FF

Project FF is a new fragrance for women, designed to appeal primarily to single girls aged 17- 22 years. A secondary target for the product is all women aged 15- 35 years who areregular users of a fragrance during thedaytime.A concept has been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 4, 1975
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Citation

, C. (1975a, July 04). Project FF. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-ff


Research reports

Fly the flag

A new campaign for business and for low fare travelersis projected which is based on the theme "We'll TakeMore Care Of You" and carries the injunction "Fly TheFlag".The objectives of this research were: 1. To examine reactions of Businessmento...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Fly the flag. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fly-the-flag


Research reports

Qualitative research on TCP gel press advertising

Two approaches had been designed for press advertising ofTCP Gel: An 'emotive' approach and 'direct' approach.The objectives of this research were:1. To assess the communication and appeal of the 'emotive' approach;2. To examine them for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1975
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Citation

, C. (1975a, March 06). Qualitative research on TCP gel press advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-gel-press-advertising


Research reports

Qualitative research on new alternative advertising concepts for 'Vedra'

'Vedra' Moisturizing Lotion was launched in the UK market in April 1973, with the support of a pressadvertising campaign.A new advertising campaign is now being prepared for'Vedra' and two alternative creative approaches havebeen prepared.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 13, 1975
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Citation

, C. (1975a, January 13). Qualitative research on new alternative advertising concepts for 'Vedra'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-alternative-advertising-concepts-for-vedra-